PPC Management

A Tool for PPC Management of Expenses

Manage Your Pay-Per-Click Costs

 

Buying advertising on search engines is a good way to get your products or services noticed. This is especially true as you wait to get your web pages indexed on the search engines. But unless you understand the dynamics, it can be expensive. Good business means knowing your costs, anticipating your expenses, and projecting your revenues.

 

While there are many methods and factors to consider, we have put together a simple, yet effective worksheet which will help you calculate your breakeven costs for PPC (pay-per click) advertising.

 

This PPC Management Calculator is simple to use. Enter your sales price of the item, your profit margin percentage for the item, and your anticipated buy rate. Our worksheet will calculate your profit for this item and tell you the maximum amount you should bid to breakeven on the item.

 

Keep in mind that this worksheet is simply a guide. Your business still likely has overhead that impacts your profitability. And you goal is profit– not breaking even. Expenses like telephone and web hosting are just two examples that are not accounted for in this worksheet.

 

To find out the most you should pay for PPC advertising, go to our Pay Per Click Calculator.

 

NOTE: You will need Microsoft Excel 95/5.0 or higher to open and use this worksheet.